Where Writers Can Learn How To Get Published & Published Authors Can Promote Their Books for Free

A Sell Sheet for Your Book


Without spending thousands on sending out free review copies of your book, how do you promote and market it? One option is a sell sheet, sometimes referred to as a tip sheet. A sell sheet is normally laid out by a graphic designer and contains all the important information about you and your book that sales reps and book buyers need to know.

You should be able to hire a freelance designer to layout your sell sheet for around $100 and up. Or maybe you have a friend who does professional graphic design? Either way, invest in a professional layout. We know that you know how to use Word, but so does everyone else. You need a design that stands out from the crowd.



Once you've chosen a designer, make sure the following items are incorporated into your sell sheet's design:
  • Title
  • Subtitle, if any
  • ISBN
  • Retail Selling Price
  • Page Count
  • Book description
  • Author blurb
  • Reviews or recommendations
  • 3 to 5 bullet points on your marketing plans (author blog, book signing tour, pr campaign, etc)
  • Contact information for ordering the book
  • Website address, phone number, and email

One last thing. If you are going to expend the effort having the sell sheet professionally designed, don't print it off on your home computer. Unless you have a deluxe model, take your file to Kinkos, Staples, or a local print shop to get the best results. The small cost will pay off and tell reviewers, sales reps, and buyers that your book is worth their time and money.